Winnipeg, Manitoba January 31, 2022—After a two-year pause, Cereals Canada has resumed its annual New Wheat Crop Trade and Technical Missions. In December and January, four delegations made up of Cereals Canada trade and technical experts, representatives from the Canadian Grain Commission (CGC), Grain Farmers of Ontario (GFO), Canadian grain farmers and exporters traveled to 15 countries to present the 2022 New Wheat Crop Report to global customers of Canadian wheat.

“People were happy to welcome us back and have the opportunity to ask questions face to face,” said Dean Dias, Cereals Canada’s chief executive officer. “Over the past two years, our team has done an excellent job presenting the information to our customers in an online-only format but one of our great strengths is building relationships. That’s what makes these in-person Trade and Technical sessions so important.”

The delegations visited key markets for Canadian wheat, including Asia, Latin America, Europe, Africa, and the Gulf Region to share technical information about the 2022 crop with buyers, millers, bakers, and processors.

“As we traveled from country to country, what we heard from customers is they are happy with this year’s crop,” said Elaine Sopiwnyk, vice president of technical services at Cereals Canada. “We had many comments about the large supply, overall quality, and good gluten functionality and, for durum, the high semolina yield, yellowness, and good processibility.”

In 2021, Canadian wheat production was reduced due to drought conditions across the Prairies. In 2022, Canada returned to above average production with 34.7 million tonnes of wheat produced —an increase of 55% from the previous year. Last year’s drought also impacted the protein content of the wheat, which was higher-than-average. The 2022 crop saw a return to more typical protein content and protein quality across all wheat classes, which was welcome news for millers and bakers who require consistent quality from year-to-year.

“Customers work with different qualities and protein levels when using and blending wheats from around the world,” said Elaine Sopiwnyk, “Having an expected, consistent level of protein is important to our customers to meet their end-product requirements.”

In addition to questions about quality and performance, the delegates fielded questions about transportation, sustainability, and food security. Jason Lenz, an Alberta farmer who participated in the Nigeria, Singapore and UAE trade and technical mission, said the customers he spoke to wanted to know about the resiliency of the future supply coming from Canada.

“Canadian agriculture supplies consistent, sustainable, high-quality cereals to help support food security at home and around the globe,” said Dias. “It felt good to return to meeting with customers in-person to communicate this message, along with the excellent quality and functionality of this year’s Canadian wheat crop.”

Visit Cereals Canada – 2022 New Crop Report to learn more about Canada’s 2022 New Wheat Crop and download the 2022 Crop Summary. The New Crop Report is prepared and presented in partnership with the CGC, value chain members, and provincial grower commissions.

---

For further information, please contact:

Ellen Pruden
Director of Communications
E: epruden@cerealscanada.ca
C: 204-479-0166

About Cereals Canada

Cereals Canada is the national, not-for-profit, industry association representing the Canadian cereal grains value chain. We value relationships and work with government and stakeholders to provide timely, expert technical information and deliver best-in-class customer experience. We are dedicated to supporting the Canadian cereals value chain including farmers, exporters, developers, processors, and our customers around the world with a focus on trade, science, and sustainability.